“2018 VP1 has, as expected, flown past Earth.”ĭisappointing news for Oreo, we suppose, although it does mean they have a readymade Doomsday vault should anything else pressing arrive to threaten the very existence of their cookies – and to less importance, humankind.
Last Monday planetary astronomer Michael Busch posted and update on Twitter to confirm that: “There was apparently nothing on the infrasound and atmospheric flash monitors today. Turns out they had a pretty emphatic answer.Īs if the Doomsday vault wasn’t enough, Oreo had gone to even further lengths to protect its contents: “As an added precaution, the Oreo packs are wrapped in mylar, which can withstand temperatures from -80 degrees to 300 degrees Fahrenheit and is impervious to chemical reactions, moisture and air, keeping the cookies fresh and protected for years to come” they said in a statement. This 2020 Clio Awards Silver winning entry titled The OREO Doomsday Vault was entered for Oreo by the community, Miami. The Doomsday Seed Vault is a non-profit global plant genetic repository established by the Norwegian government in 2008 on the island of Svalbard, the world’s largest seed. The Global Oreo Vault project was spurred into life when cookie fan Olivia Gordon asked Oreo on twitter what they would do if Asteroid 2018 VPI – which had a 0.41% of hitting the earth on Election Day – collided with the planet. The Oreo Doomsday Vault shown in the video looks like a small Doomsday Seed Vault, except that it stores mainly various types of Oreo sandwich cookies. It is situated in a safe place,” property manager Bente Naeverdal told Time of Svalbard’s admittedly high suitability for such a project. “It is away from the places on earth where you have war and terror, everything maybe you are afraid of in other places. Just as importantly, Oreo have also opted to set up their apocalypse-beating bunker to ensure that we can ensure that there will be Ores for years to come no matter what happens. Having been around since 1912, the team at Oreo are evidently to keep their cookies going for a whole lot longer and have taken the bold step of putting the instructions to make it in a vault within the Arctic circle alongside some of the treats themselves, located in Norway. The Global OREO Vault contains: OREO packs wrapped in protective mylar, keeping cookies safe from temps of -80° to 300☏ Tubes of Powdered Milk.Oreo have gone to greater lengths than most to ensure that they’ll survive an apocalypse, by placing the recipe, some powdered milk and packs of everyone’s favourite sandwich cookie in a vault that can withstand an asteroid blast. In other food news, Maruka Foods introduces 4,184-calorie large format instant noodles. Those that have five minutes to spare can view the video above, and for those with even more time, the location of the Oreo stockpile can be found at the coordinates 78° 08’ 58.1” N, 16° 01’ 59.7” E. This bit of marketing genius is interesting as it is entertaining. The boxes of Oreo cookies are also stored in mylar which can withstand temperatures of -80 degrees to 300 degrees Fahrenheit and locks out moisture and air. Orea says that the vault is “really real” and that a large stockpile of biscuits along with the original Oreo recipe is stored there in case of an apocalypse. It’s also a great marketing stunt, as people will talk about Oreo cookies, regardless of how ridiculous the Oreo doomsday vault sounds, as < a href.
Cookies aren’t something you’d put into a vault for safekeeping, but the company isn’t taking any chances. Located just down the road from the Svalbard Global Seed Vault, the announcement comes with a mockumentary-style video that follows a Norwegian architect named Markus Thorland who must design and build the vault in 30 days (it took over two years for the Svalbard Global Seed Vault). Oreo created a doomsday vault in Norway to house its cookies just in case something terrible happens to the world.
At exactly 78° 08’ 58.1 N, 16° 01’ 59.7 E is one of the silliest but most ambitious marketing stunts ever devised. Nabisco Oreo could be predicting some troubling times for the Earth as the cookie brand has just announced a Global Oreo Vault. A short while away, there’s a much smaller but similarly designed vault inside this one, though, there are not the seeds needed to repopulate Earth and save humanity from extinction, but Oreos wrapped in mylar. as if the doomsday vault wasnt enough, oreo had gone to even further lengths to protect its contents: 'as an added precaution, the oreo packs are wrapped in mylar, which can withstand temperatures.